Hakuhodo Consulting Asia Pacific and Realytics today announced a strategic partnership to bring real-time market intelligence to offline consumer businesses across Asia.
The partnership combines Hakuhodo's strategic consulting and client-management expertise with Realytics' AI-powered competitive intelligence and performance analytics, which capture physical retail dynamics across retail chains and markets worldwide.
Why now
As physical retail and service networks in Asia become increasingly data-rich yet harder to benchmark, consulting teams need faster, integration-free tools to interpret market dynamics and react to changes in real time.
By merging Hakuhodo's advisory depth with Realytics' plug-and-play analytics, the two companies aim to accelerate how brands understand, compare, and optimize their offline performance.
Partnering with Realytics lets us embed offline-first analytics directly into our strategy work.
Kumiko Horiba, Chief Intelligence Officer, Hakuhodo Consulting Asia Pacific
A new automotive vertical, built from scratch
The partnership enabled Realytics to build and launch a new automotive vertical on its platform from the ground up — translating Hakuhodo's consulting insight into data models that now measure dealership performance, network density, and market potential across Asia.
Consultants can move from hypothesis to evidence, and from insight to impact, in days, not months.
Tony Popov, Founder & CEO, Realytics
The collaboration has since generated the highest client-acquisition rate among all Realytics partnership channels.
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