Cookie Policy

This Cookie Policy explains how Realytics uses cookies and similar technologies — such as measurement pixels and browser storage — on realytics.com and on other Realytics sites that link to this policy. It is part of our Privacy Policy, which describes more broadly how we handle personal data.

Cookies that are strictly necessary for the site to work are set automatically. Everything else is governed by your choice: depending on your region, we either ask before setting non-essential cookies or set them on a notice basis and let you switch them off. You can change your decision at any time with the "Cookie settings" link in the site footer.

What are cookies?

Cookies are small text files that a website places on your device. On each later visit your browser sends them back, which lets the site recognize your browser, keep you signed in, and remember choices you have made.

A session cookie lasts until you close your browser; a persistent cookie remains on your device for a set period. A first-party cookie is set by the site you are visiting; a third-party cookie is set by a partner whose technology the site embeds, such as a payment or advertising-measurement provider. The lifespan of our first-party cookies is set to what each purpose requires — from a single browsing session to about a year.

What does Realytics use cookies for?

• to provide the site and its services — a secure checkout, signed-in sessions, and pages that display correctly on your device;
• to remember your cookie decision itself, and honor it on every later visit;
• to remember your preferences, such as your country edition and language, and details you have already entered;
• to gather statistics on how the site is used, so we can improve our pages and products;
• to measure whether our marketing works — which campaign or partner brought a visit, and whether it led to a purchase;
• to keep the site secure, by detecting and limiting automated abuse.

What types of cookies do we use?

Strictly necessary cookies

These are required for the site to function and cannot be switched off in our systems. They are set in response to actions you take — choosing your cookie preferences, signing in, or starting a checkout — and include the fraud-prevention cookies our payment provider sets during checkout. They are not used for advertising.

Functionality cookies

These let the site remember choices you make — your country edition, your language, a plan recommendation, an email address you have already typed — so pages stay consistent between visits and forms do not ask twice. They do not track your browsing on other websites.

Analytics cookies

These help us understand how visitors use the site — which pages are read, where journeys stall, and when something breaks — so we can improve content and product. We use them for aggregate statistics and experimentation, not to follow you around the web.

Marketing cookies

These measure whether our advertising works. They let our advertising partners connect an ad you saw to a visit or a purchase, and let us remember which campaign or partner brought you to the site. We use them to measure and improve our own marketing, in line with industry practice.

Analytics and marketing cookies are governed together by your cookie choice. In regions whose law requires opt-in consent — including the European Economic Area, the United Kingdom, and Switzerland — they are not set until you accept. In other regions they operate on a notice basis, and declining them at any time is honored the same way everywhere.

How to control or delete cookies

The fastest way is on the site itself: use the cookie banner where it is shown, or the "Cookie settings" link in the footer of every page, to accept or decline non-essential cookies — and to change your decision later.

Your browser also lets you view, block, and delete cookies for any site:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

General guidance on cookies and how to manage them is available at allaboutcookies.org. To opt out of interest-based advertising across many providers, visit optout.aboutads.info or, in Europe, youronlinechoices.eu. Opting out does not remove advertising; it makes the advertising you see generic rather than interest-based.

Blocking or deleting some cookies can affect how the site works — for example, the checkout, your country and language edition, and your saved cookie decision itself.

Cookies that have been set in the past

If you decline a category after previously accepting it, the cookies in that category stop being set and read from that point on. Information already collected while they were active is handled as described in our Privacy Policy.

What about other technologies, like pixel tags?

A pixel tag is a small piece of code with a unique identifier, embedded in a page or an ad rather than stored on your device. Pixels usually work together with cookies to recognize a browser, so declining cookies also limits what pixels can do. We use pixels to measure our advertising, and for reliability we send some measurement events from our servers instead of your browser — these store nothing on your device.

Third-party website cookies

Our pages link to external websites, and embedded third-party services — such as our payment provider during checkout, or our sign-in provider when you sign in — set their own cookies under their own policies. This policy does not cover them; the third party’s own privacy and cookie terms apply.

Updates to this policy

We update this policy as our tools or legal requirements change; the date above reflects the latest revision. Review it periodically — meaningful changes will always be visible here.

Questions

Questions about this Cookie Policy can be sent to . For how we handle personal data more broadly, see our Privacy Policy.