What you can do

One catchment view. Every call that builds the network.

Pick the job. The same pre-launch catchment view powers all of them — site selection is the spine; everything after is what you do once a store is open.

Place the network

Pick the site, and size the catchment, before you sign a lease.

Site selection

Rank dark-store sites before you sign

Score every candidate location on demand density, demographics, foot traffic, retail density and the competition already in range — population mapped to 100×100m, not a postcode.

Catchment sizing

Know exactly who's in range

How many people sit inside a site's delivery radius, who they are, and what they're likely to spend — before you commit a lease.

Plan the network

Avoid overlap with your own stores, and choose the next city.

Network planning

Spot overlap before you build it

Where a new store would overlap an existing one, and where there's genuine white space your store network doesn't yet cover.

City & market expansion

Choose the next city to enter

Rank cities and districts by unmet demand density and where the competition is thinnest — across 252 countries, already mapped.

Win every basket

Stock and price to the local shelf, store by store.

Local assortment

Stock to the neighbourhood, not the network

The categories and items a specific catchment actually buys and asks for — so each store's range matches the demand around it.

SKU & price intelligence

Price against the local shelf

Where your prices sit versus the grocers, convenience stores and rival dark stores serving the same catchment — item by item.

Time it, and personalize it

Plan for when demand lands, and recommend well from the first order.

Demand patterns

Plan for when demand actually lands

How demand shifts by daypart and occasion in a catchment — late-night, weekend, weather — to plan stock and staffing.

Personalization

Recommend well from the first order

Match a customer's profile to what people like them buy — a relevant first basket before they have any order history, even in a store you just opened. You hold the customer; we provide the affinity.

Across your operation

One read, every team that grows the network.

Pick the seat to see the question it answers, and how.

Your job right now

“Where do I open the next dark store?”

Turn a map of candidate sites into a ranked, demand-backed shortlist — before any lease is signed.

  • Demand density to 100×100mPopulation and movement in the exact radius a site can reach.
  • Site scorecardDemand, demographics, foot traffic, retail density and competition, in one score.
  • Competition in rangeEvery store and grocer already delivering into the catchment.
Start a pilot →
Your job right now

“What do I stock in this store?”

Match each store's range to the catchment it actually serves.

  • Local demand by categoryWhat this neighbourhood buys and asks for, versus the network norm.
  • Assortment gapsCategories the catchment wants that the store doesn't carry.
  • Demographics behind the basketWho the catchment is — so the range fits the people in it.
Start a pilot →
Your job right now

“Where are my prices off versus the local shelf?”

Benchmark your SKUs against everyone else serving the same catchment.

  • SKU price benchmarkingYour prices versus local grocers, convenience and rival dark stores.
  • Where a gap is realThe items where price sits against weaker baskets in a catchment.
  • The value readWhere customers rate the value — and where a premium is resented.
Start a pilot →
Your job right now

“Where do I overlap, and where's the white space?”

See the whole network's coverage against real demand, not a radius drawn on a map.

  • Cannibalisation mapWhere a new site would eat an existing store's demand.
  • White-space coverageDemand-dense catchments your store network doesn't reach yet.
  • Consolidation candidatesStores in thin catchments worth closing or relocating.
Start a pilot →
Your job right now

“Where's the demand to acquire?”

Point spend at the catchments and segments most likely to order.

  • High-demand catchmentsWhere order potential is densest around each store.
  • Segments to targetThe demographics and spend tiers most likely to convert.
  • Underserved demandCatchments asking for what no one nearby delivers well.
Start a pilot →
Your job right now

“How do I recommend well before I have order data?”

Fix cold-start with the off-platform affinity behind every catchment — you hold the customer, we provide the affinity.

  • Profile-to-basket affinityWhat people of a given profile tend to buy, in aggregate.
  • Cold-start coverageA relevant first basket for new customers and newly-opened stores.
  • Affinity as a featureOff-platform signals to enrich your recommender, handed off to behaviour as it arrives.
Start a pilot →
How site selection works

Score a catchment before you sign the lease.

Dark-store site selection

Two catchments, twins on the map. One incumbent set is 15 points worse.

~15-pt incumbent CSAT gap Same demand · same density The busier one was the trap

Two adjacent inner-London districts read as twins on every map a dark-store planner already owns — near-identical grocery demand, the same dense incumbent footprint, the same young skew. A footfall read says "either works — sign the busier one." The consumer-opinion layer flips the call: in one, shoppers rate the incumbents well (CSAT 65.7) — a served, satisfied market a new dark store has to fight. Next door, the same shoppers rate the incumbents lowest of five adjacent inner-London boroughs (CSAT 50.2), a ~15-point gap that has held for four straight years. Same people, same demand — but only one catchment has left the door open.

Score your next sites. A pilot on a few candidate catchments in your markets — ranked before you sign.
Start a pilot

The same demand-density and trade-area model behind this approach has shipped in production — most recently as an audited acquisition-screening brief for a private real-estate team weighing a London commercial freehold, reading each district's demand health and the competition in range before any commitment.

Coverage & data

The data behind every catchment.

Population mapped to 100×100m, the people and demand around every site, the competition in range, and what they pay — matched, refreshed weekly, and independently validated.

100×100m
population grid — demand density down to a city block, the foundation of every site decision.
288M
outlets mapped — the competition in every catchment
1.5B+
consumer profiles — demographics & spend
11.5B+
consumer signals — demand & what they say
350M+
priced items, for the local shelf
252
countries & territories
Weeklyrefreshed, since 2020
0.94correlation with Technomic foodservice data
100+languages of consumer opinion read

Delivered weekly as data feeds and via API, with QA and an SLA — aggregated, indexed consumer signal, never personal data, GDPR and CCPA compliant. We read the catchment — the people, demand, competition and the local shelf; your property and finance overlay sits on top. Start with a pilot on a few catchments, then scale to production. See the data coverage →