Realytics for agencies

Walk into the pitch already knowing their market.

Real consumer evidence to win the pitch, shape the brief, plan the channels and prove the work moved — co-branded, across every client, category and market. Walk in with the prospect's competitive gap and what their customers say. The incumbent doesn't have it.

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Start with the job in front of you

Win it, shape it, prove it — from a local shop to a global estate.

Pick your role: the one question you're answering right now, and exactly how Realytics answers it — on the same independent consumer signal, pointed at whichever client you're working on this week.

Your job right now

“How do I walk in and win on substance?”

The prospect's market, gap and customers — before the first meeting, on evidence the incumbent doesn't have.

Win new businessWalk into the pitch knowing the prospect's competitive gap and what their customers say — the slide that makes the room go quiet.
Brief in minutes, not weeksPull any client's market, competitors and consumer sentiment on demand — any category, any country.
Deliver it co-brandedOn-brand, co-branded decks that carry your logo and prove the point.

Win a pitch →

Your job right now

“What's the evidence behind the strategy?”

Real consumer proof to shape positioning, creative and the channel plan — and stand behind every call.

Back every recommendationGround strategy, positioning and creative in current consumer evidence — not a stale panel.
Plan on real audience skewWhich generations and audiences a brand over- and under-indexes with, as a relative affinity skew, to point the channel plan.
Know if it's product or deliverySeparate what's wrong with the product from what's wrong with the operation — so the brief aims where the problem is.

Shape a strategy →

Your job right now

“How do I prove the work and renew?”

The impact of your work in consumer terms, across every account on your roster.

Show your impactTrack how a client's consumer standing moves after your work — the readout that makes the renewal about results.
Cover every clientOne platform across your whole roster — no per-category research budget, no per-client limits.
Back every recommendationKeep every call grounded in current consumer evidence the client can check but didn't commission.

Prove the work →

The pitch problem

They bring the client's history. You bring a point of view.

The incumbent walks in with the account history. The syndicated tracker is a year stale and everyone in the room bought the same one. You can't fund a fresh survey for every pitch — so the substance gap gets filled with conviction, and the room can tell.

The usual way

You walk in with an opinion

The incumbent has the client's first-party data and a year of context. You have a sharp point of view and a deck — and no independent evidence to settle the argument when the room pushes back.

With Realytics

You walk in with their gap

A fresh, independent read on the prospect's market and competitive field — what their customers say, where the field is pulling away, and the one finding the incumbent doesn't have. Delivered as yours.

The stale-panel problem

Syndicated trackers refresh slowly and everyone in the room has the same one. There's no edge in evidence your competitor also bought — and a year-old reading misses where the market just moved.

The first-party-data gap

The incumbent and the client team walk in with the account's own history. As the challenger you walk in with an opinion — until you bring independent evidence the client can check but didn't commission.

The per-pitch research cost

Commissioned research is slow and expensive. You can't fund a fresh study for every prospect and every market — so most of the pitch runs on assumption.

Ask Realytics

Ask about any prospect. Get the slide back.

Every question you'd ask before a pitch, a brief or a channel plan — answered from independent consumer signal, with the basis shown, in the format the moment needs. Including a deck under your own logo.

Ask Realytics

Ask Realytics →

Ask in plain language about any client, prospect or market. Get it back in the format the moment needs — a chart for the call, a written study for the review, a board-ready deck under your own logo.

A Chart, In Chat A Written Study A Deck Under Your Logo

What you can ask

The whole catalogue, pointed at your client.

No narrow "agency tool" — the same reads that serve operators, FMCG brands and property funds, pointed at whichever client, category and market you're working on. Pick the job in front of you.

Win the work

Walk into the pitch already knowing the prospect's market better than they expect you to.

Competitive perception

Walk in with their gap, by attribute

Score a brand's customers on each experience dimension, set against its real competitive field — in any category and country. The one finding the incumbent doesn't have, in the prospect's own customers' words.

The real rival set

Name who they're actually measured against

Read the competitive set from where consumer opinion co-occurs, so the pitch names the right rivals — not the ones the client assumes — and the strategy aims at the real field.

Evidence over conviction

A point of view the room can't argue with

Ground the pitch in current consumer opinion rather than a stale tracker — so when the room tests the claim, the evidence is fresh, independent and yours.

Shape the work

Point the brief, the positioning, the creative and the plan at what the evidence actually says is wrong.

Execution vs product

Is it a positioning job or a delivery job?

Separate what's wrong with the product from what's wrong with the operation — so you know which brief you're writing before you write it, and the recommendation lands where the problem is.

Audience & affinity

Plan on real audience skew

Which generations and audiences a brand over- and under-indexes with, as a relative affinity skew — to point the channel plan and the creative at who the brand actually reaches and who it's losing.

Perception by market

Read where the brand lands differently

Perception moves by market and category — see where the gap to the field is widest, city by city, so the plan concentrates where it matters most.

Prove the work

Show the standing moved — and build a readout that holds when the client tests it.

Standing over time

Show what your work moved

Track how a client's consumer standing shifts by market and attribute over time — the readout that turns a renewal conversation into a results conversation.

Defensible by design

A read that survives the room

Every read names its comparison set and carries its margin of error, on public, aggregated signal — so the work holds up to the client and to procurement.

Every account, one place

Keep the whole roster current

Hold every client's market in one current view — so a recommendation is never running on last year's reading, and a new brief starts from where the market is now.

Deliver it as yours

The relationship is yours, the deliverable is yours — we're the measurement partner behind it.

Co-branded output

Reports and decks under your brand

Board-ready reports and 16:9 decks rendered in your branding or co-branded — with recorded authorization — so the work goes out as your own, not as a third party's.

Any client, any category

One platform across the whole roster

Every consumer-facing category and 252 countries on one platform — no per-category research budget, no waiting on a fresh panel for the next client in a different sector.

From chart to board deck

The format the moment needs

Ask in plain language and get the answer as a chart for the call, a written study for the review, or a deck for the board — same evidence, the format that fits the room you're in.

The work agencies put in front of their clients

Real reads an agency walks in with.

Three independent consumer reads, anonymized — win the pitch, plan the channel, brief the work. The channel and brief reads were built with media and creative agencies; the pitch read is a live example on a public brand. Each is evidence you walk into the room with.

Coffee · beauty · fast-casual — three categories, one finding

The comp set on the brief is almost always wrong — coffee, beauty, fast-casual, every time.

Wrong Comp Set, Every Category Cross-Shop, Not The Category Map Delivery Brief, Not Positioning

An agency wanted the one finding the incumbent walks in without. We read every competitive field from where consumer opinion co-occurs — and found the named comp set wrong in every category we checked. A national coffee chain's customers also-weigh a fast-food chain ahead of any coffee rival. A prestige-beauty brand's top also-weigh is a drugstore — above its obvious beauty competitor, with another drugstore at #3. Whatever category you pitch, the field the client named is rarely the field they're in. And once you have the real one, the cross-shop map says it's a delivery brief, not a positioning brief.

The read

The category map

Benchmark it against the obvious rivals

The instinct is to build the pitch around the named competitive set — coffee vs coffee, beauty vs beauty. It's the field the category map assumes and the brief defaults to.

The signal

A fast-food chain. A drugstore. Two of three

Who their customers actually also-weigh: a national coffee chain's #1 cross-shop is a fast-food chain, with no national coffee rival in the set. A prestige-beauty brand's top two also-weighs are drugstores, not beauty banners. The field is wrong — and the set shifts city by city, so it has to be re-pulled per market before every pitch.

By the numbers

coffee rivals in the chain's own cross-shop set — fast-food leads it

drugstore as prestige-beauty's top cross-shop — above its named beauty rival

~44 pts

product vs operations in consumer opinions — delivery brief, not positioning

categories checked — wrong named comp set in every one

The pitch

Name the field from where opinion co-occurs — the real rival set is wider than the brief assumes, and it travels to any category.

A global media agency × a global beauty brand

The shelf decides the generation — before a single ad runs.

The Channel Is The Audience Gen-Z 169 vs 79, Same Product The Distribution Mix Is The Plan

A media agency needed to plan channel for a beauty brief. Realytics read audience affinity across every retail channel in the US beauty category — and found the answer wasn’t a campaign idea, it was the shelf. Within the same product category, beauty-supply channels carry a Gen-Z affinity index of 169. The drugstore beauty floor carries 79. Gen-X mirrors it in reverse: 121 at the pharmacy, 60 at beauty supply. The channel mix isn’t a logistics decision. It’s the audience strategy — and it’s locked in before the media plan opens.

The read

The instinct

Set the audience in the media plan

The brief assumes the creative and the media buy set who the brand reaches — the audience is a planning decision. So the channel is chosen on distribution logic: reach, margin, shelf space.

The signal

The shelf already decided

Read across every retail channel in the category: specialists carry a Gen-Z affinity index of 169, fragrance channels 152 — while the drugstore beauty floor sits at 79, Gen-X at 121. The media plan inherits the audience the distribution mix already built. So the channel plan starts with where the target generation actually congregates, not where legacy distribution sits.

By the numbers

2.1×

Gen-Z affinity gap across retail channels — beauty supply 169 vs drugstore floor 79

152

Gen-Z affinity at fragrance specialists

121

Gen-X affinity at the pharmacy beauty floor

46.8%

of category consumer traffic at beauty supply

The plan

Weight the media to the channels where the target generation already congregates. The distribution mix is the audience strategy — and the first thing worth flagging to the client before a brief is written.

A creative agency × a national destination

The list ranked by fame is the inverse of the list ranked by what visitors rate.

Indoor Low-90s, Marquee Low-70s Fame List ≠ Satisfaction List Outdoor Pull Drops ~38% In Summer

A creative agency needed to brief a destination campaign and assumed it should lead with the marquee anchors — the icons everyone photographs. Realytics read every leisure format against consumer satisfaction and found the order inverts: indoor mid-formats (escape rooms, indoor playgrounds) score in the low 90s while the famous outdoor anchors sit in the low 70s — a ~22-point gap on tens of thousands of consumer opinions. And the outdoor anchors' share of consumer attention contracts about 38% in the hot months. Climate, not falling demand. So the brief leads the list by satisfaction, not fame, and weights summer creative toward the indoor layer by a margin the client's own footfall data cannot show.

The read

The assumption

Lead with the monuments

Build the campaign around the marquee outdoor anchors — the icons everyone photographs. It's where the brief usually starts, and where the budget usually goes.

The read

The fame list and the satisfaction list are different lists

Indoor mid-formats score 93–95 CSAT. The marquee outdoor anchors score 69–73. That ~22-point gap is on tens of thousands of consumer opinions — and only widens in summer, when outdoor attention contracts ~38% relative to indoor. The brief's ordering was backwards.

By the numbers

~22 pts

indoor mid-formats vs marquee anchors — fame ≠ satisfaction

~38%

outdoor anchors' consumer attention drop, cool-season to hot

69–73

CSAT range of the marquee anchors the brief led with

The brief

Brief the work on where the experience actually wins. Lead the list by satisfaction, not fame — and weight summer creative toward the indoor layer by a margin you can defend in slide 3.

The evidence behind every answer

Every client, every category, every market.

One current view of the consumer world — traffic, opinions, prices and price perception — matched onto every business in every consumer-facing category, refreshed weekly and benchmarked against a named field. The breadth a multi-client roster needs.

288M

businesses mapped — any client, any prospect, any rival on their field.

11.5B+

consumer signals across commerce

3,313

categories — every consumer-facing sector

252

countries & territories

630K+

brands resolved across markets

Weeklyrefreshed, since 2020 — never a year-stale panel

Named fieldevery read set against a declared comparison set, with a margin of error

Co-brandedreports & 16:9 decks under your brand, with recorded authorization

Public business information and aggregated, anonymous consumer signal — never personal data, GDPR and CCPA compliant, with role-based access and an audit trail on every answer. See the data coverage →

Enterprise plans

Priced per seat. Powered by credits.

Every plan includes a monthly pool of analysis credits — spend them on questions, reports and multi-market comparisons, and add more as you go.

Professional

⁦EC$1,163 ($417)⁩/mo

100,000 credits / mo

1 market
Cross-industry data, no limits
Up to 2 years of history
Data to last month
Reports & decks, on-brand

Get started

Scale

⁦EC$2,348 ($842)⁩/mo

200,000 credits / mo

Everything in Professional
Up to 5 markets
Up to 4 years of history
Data to last week
Onboarding & training

Get started

Premier

⁦EC$5,904 ($2,117)⁩/mo

500,000 credits / mo

Everything in Scale
Up to 15 markets
6 years of history
Connect via MCP & API
Priority support & success manager

Get started

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Enterprise

Custom scale, for teams of 10+.

Everything in Premier, plus global coverage, transactional data, team-pooled credits, custom data scopes and volume credit pricing — with the procurement, security and MSA support large rollouts need.

Annual Commitment Required Transactional Data Team-Pooled Credits Global, Unlimited Markets Hands-On Onboarding And Rollout

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Compare enterprise plans

Compare plans	Professional⁦EC$1,163 ($417)⁩ /mo	Most popularScale⁦EC$2,348 ($842)⁩ /mo	Premier⁦EC$5,904 ($2,117)⁩ /mo	EnterpriseLet's talk
Credits
Monthly credits (per seat)	100,000	From 200,000	From 500,000	Custom
Team-pooled credits	—	—	—	✓
Seats	Per seat	Per seat	Per seat	10+ users
Markets & data
Markets covered	1 market	Up to 5	Up to 15	Global, unlimited
Compare global markets	—	—	—	✓
Cross-industry data, no limits	✓	✓	✓	✓
Data recency	Up to last month	Up to last week	Up to last week	Up to last week
History depth	2 years	4 years	6 years	6 years
Transactional data	—	—	—	✓
Platform & support
Reports & decks (on-brand)	✓	✓	✓	✓
Connect via MCP	—	—	✓	✓
Training to onboard your team	Self-serve	Guided	Guided	Hands-on
Priority support	—	—	✓	✓
Dedicated success manager	—	—	✓	✓
Commercial
Billing	Monthly	Monthly	Monthly	Annual commitment
	Get started	Get started	Get started	Book a demo

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Bring the evidence to your next pitch.

A 30-minute working session on a live client or prospect — the competitive gap, the execution split, and the answer back as a chart, a written study and a deck under your own logo. Win the work, prove the work, on evidence the client can't argue with.

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