Win the street every location stands on.
Twelve locations or twelve thousand, one country or twenty, yours or your franchisees’ — each against its own street, Estonia included.
Every street your locations stand on — or your franchisees’ — is already tracked. Leave an email and we send the ranking.
Which of our locations needs us first?The ones that fell while their street held steady.
Each bar counts locations.
Judge each location against its own street.
One franchised network, about 18,500 locations. Four hundred of them get nearly the same customer rating: 55 to 60 percent positive. Against the same kind of business on their own street, some of those four hundred run far behind and some far ahead.
The rating is the same. The street it was earned on is not.
Price every location for its own street.
Half of chains price every location the same; customers value each differently.
One location in six has room; one in five charges past what its street calls fair.
Just ask Realytics “Which of my locations has room on price?”
Ask the question you’re carrying into the week.
Seven things operators say, and the answers they get.
What operators say
Sample one sample network
410 of our 1,200 locations are down. Is it the market?
Most fell with their streets. Fewer fell alone.
Of the 410, 240 fell with their street; 170 fell while the street around them held or grew.
Call the 170; the 240 follow their streets.
The right calls, and fewer of them.
Which location comes first this week?
The one sliding against its street while its own rating still looks fine.
16 locations lost 9 points against their streets in six months; 5 still sit above the network average.
Go to those 16 before the rating moves.
Six months’ warning, and the right location first.
My street died. How is that on me?
Mostly the street. The rest, the location.
Of the franchisee’s 7, 4 fell with their streets; 3 fell while their neighbours held.
Take the 3 into the meeting; the 4 were the street’s.
One comparison both sides can sign.
My store is under the system average. Is it under its street?
Above its street. The system average is the wrong measure here.
It scores 7 points under the system average and sits 3 points ahead of its street.
Take the street comparison into the meeting, beside the rating.
The store judged on its street, on the record.
Is the competition there different, or just better?
Different. The businesses on its streets are another kind.
There, the 5 businesses most often on its streets are local; at home, 4 of 5 are chains.
Set the offer against the local set; keep the format.
The one page of the playbook that changes.
Complaints about one thing are climbing. Is it us, or the street?
Mostly the street. On a few it is the location itself.
Consumers name the same fault on the streets around 9 of them; on 3 only ours is named.
Hold those 3 to the standard; the rest is the street’s.
The fault put where it belongs, aspect by aspect.
A slow month at all 15. Is it just us?
The street had the same month. All 15 moved with it.
Visits fell 5% across the 15; the streets around them fell 8%.
Hold the plan; the month was the street’s.
A slow month explained, and the plan held.
Tell a location’s own fall from its street’s.
One network of about 14,000 locations. A third of them lost visits while their street held or grew. That fall was the location’s own.
The first call: whichever locations fell alone. Then the ones that took share.
Just ask Realytics “Which of my locations are falling while their street holds?”
Set every location’s hours to its own street’s, both ways.
In one network, six locations in ten close while their street is still trading; a quarter stay open after it has gone quiet.
One network’s locations, one Friday
One hours policy, two mistakes. Hold the evening where the street is still trading; close early where it has gone quiet.
Keep your format. Fix what changed locally.
One chain, one format, more than twenty markets: from 11 points of positive share ahead of its local rivals in one market to 38 behind in another.
Two of those markets
The price complaint is the same in both. The service is what changed — fix that first.
Compete with the rivals actually on each street.
One chain, six markets. The businesses on its streets are different in every one.
Just ask Realytics “Which of our markets lose on service rather than price?”
Give every team its answer from the same streets.
Whatever the network runs — a restaurant group, a pharmacy network, a gym chain — every team worked from a different number: the centre’s average, the field’s exception list, the franchisee’s own books. Now there is one set of numbers, and one answer for each team — a report, or a deck.
The whole network ranked on one measure
- Every location’s visits against its own street.
- Where each one sits against the businesses beside it.
- The locations sliding while their score holds.
The week’s route, settled before it starts
- The locations furthest behind their streets, in order.
- What their consumers name first, aspect by aspect.
- Which of them moved since the last visit.
The same street behind both sides of the table
- Each unit’s own street, and how it moved.
- Each unit against its own street, beside the system average.
- What the businesses on that street charge.
The fault the street shares, and the one that is yours
- Whether a fault is the location’s or the street’s.
- The fault rising across the network this quarter.
- Whether every location serves the same portion at the same price.
Which part of the format travels
- Every market’s locations on the same measure.
- The businesses most often on the streets there.
- What consumers say there, and what they say at home.
The closure list, and the case behind every line
- Each location against its street, quarter by quarter.
- The locations that slipped against their neighbours first.
- Spending power and prices around every location.
Every location’s price, weighed against its own street
- The same dish’s price at every location, like for like.
- Which locations customers rate better or worse value than the chain.
- Where a location has room on price, and where it is priced past fair.
One set of numbers behind every team, and no two of them ask it the same thing.
Step down to one location whenever the meeting needs it.
Every insight on this page comes back for one location too.
The network on one measure — the markets you run today and the one you open next.
Weekly refreshed, since 2020
Find the location that needs you first.
Why do locations with the same rating sit so far apart against their own streets? Leave your email and get every location ranked.