Win the merchants your growth is made of.
Seven hundred merchants or seven million — every one of them against the businesses beside them, in your product, under your brand, wherever your merchants trade.
Which merchant needs a call first?The one a platform's own comparison called fine — reached in time.
The eight lines platform leads bring us.
From the people who sign, keep and ship.
What platform leads say
Sample a merchant on one street
Business feels slower. Is that just us?
They slipped while the businesses beside them held.
Down 7 points of positive opinions on the year; the street held.
Rank every merchant by who is losing ground.
A retention call, a year earlier.
Who am I actually being compared with?
The businesses beside them are the harder comparison.
Ahead of the businesses like them by 6 points; behind the ones beside them by 4.
Show the merchant the street, and what it charges.
A comparison the merchant actually recognises.
Can anyone judge us properly? We are three weeks old.
The street has traded for years; the merchant for weeks.
Visits on their street up 4% on the year.
Judge the merchant on the street they opened on.
A decision built on more than three weeks.
Did the whole market slow, or only ours?
Two markets moved apart inside one quarter.
One market's visits up 3%; the other down 2%.
Move the attention to the market that turned.
A picture that arrives before the quarter closes.
How do we stand on this street?
The street is already measured, before the first merchant signs.
This street runs 3 points of positive opinion above the average for that kind of business.
Walk in with the street already measured.
A first meeting before the first signature.
Is this one worth the walk?
It is worth the walk — and so is the street it stands on.
7 in 10 of a day's calls sit inside two streets.
Send the rep down the street that carries the visits.
A day of meetings worth the walk.
Why would I switch how my customers pay?
Waiting to pay is the first thing their customers name.
Waiting to pay is what this merchant’s customers name most; on service, the merchant sits ahead of its street.
Open on the friction, and leave the price to the end.
A first meeting that lands on their problem.
How does this know my street?
The merchant sees their street where they already look.
The 4 businesses of their kind on this street, and what each charges.
Ship the street inside the product, under the platform's own name.
A reason to open the product tomorrow.
Give every merchant the street around them.
One layer, matched to your merchants, inside the product they already open.
What a merchant opens, inside the platform.
One merchant's own street
The 7 salons on their own street, named.
Above the level of the street, item by item.
Waiting is what their own customers raise first.
One arrived this year; 3 of their kind have gone.
Six in ten merchants have a business like theirs on their own street that is gone.
Every row is measured again each week — a reason to open your product.
Just ask Realytics “Which of our merchants saw a business like theirs shut down?”
Compare a merchant with the businesses beside them.
Compared with your other customers a merchant looks one way; compared with the businesses on its own street, another. They do not always agree.
For seven merchants in eight, both comparisons agree. The eighth is the one the first comparison called fine.
The merchant did not move. The comparison did.
Call the merchant while the customers are still there.
The merchants who stopped trading had lost about five points of positive opinion across their final year. The ones still trading lost about one, and half of the falls were the merchant’s own.
One city's merchants, across one year
The share whose positive opinions fell five points or moreAn outside input on a merchant's street, in hand before your own first week with them.
One city's merchants, visits year on year
Work down from the merchants losing ground, whose street held.
Just ask Realytics “Which of our merchants are losing ground while their street holds?”
Rank the merchants worth the walk.
Most of the businesses on a street are independents, and together they carry more than half of the visits.
One city's food businesses: the independents carry more than half the visits
Out of every hundred food businesses, and out of every hundred visits to themWalk the independents carrying the visits, and the ones taking share on a falling street.
Put one street in front of every team.
Every team at a platform has judged a merchant by what the platform itself had seen. One layer adds the street around every merchant.
The merchants losing ground, ranked before they call
- Every merchant you serve, ranked by how their year moved.
- Whether a fall was theirs alone, or the street’s.
- What their customers began naming this year.
A comparison your merchants recognise, in every market
- The businesses of their own kind on their street, named.
- Where their prices sit against the ones beside them.
- Which of the businesses beside them raised their prices this season, and which held.
- Who is new to their street, and who is gone.
Tomorrow’s route, street by street
- Every business in a market, ranked by the visits it carries.
- Which stand apart from a chain, and which belong to one.
- Which are still trading, and which have gone.
An outside input, in hand before the first week
- Which way their customers' opinions moved in the year before you met them.
- Whether their street has been trading for years.
- Which businesses like theirs on that street have gone.
The shape of the base, market by market
- Where the merchants you serve sit, by category and by street.
- Which streets carried more visits this year, and which fewer.
- Which market turned inside a quarter while the others held.
One layer you can put your own name on
- A market-level record: businesses, categories, prices, what customers say — about the market, never a person.
- One that means the same thing in every market you sell in.
- Matched to the merchants you already serve, row for row.
One layer, and every team above works from the same rows.
Take every answer down to the single merchant.
One measure across every merchant you serve.
Weekly refreshed, since 2020
Reach the merchant before they call to cancel — and sign the next one on their street.
Why does a merchant lose ground a full year before it stops trading? Leave your email; the street around your merchants comes back.