Realytics for consultancies

You're the doctor. We're the thermometer.

A doctor needs a reading before the diagnosis. Realytics is the instant, independent consumer reading under your method — for the pitch, the market-entry study, the benchmark and the diligence read. Ready before the kickoff, defensible to the board, delivered under your name.

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The thermometer and the doctor

We take the temperature. You make the diagnosis.

We don't do your job — we instrument it. Realytics measures what consumers do and say, immediately and independently. The diagnosis and the cure stay yours: your method, your judgment, your client. We make sure the reading under them is fresh, independent and defensible.

The thermometer — Realytics

We measure, immediately

Public, aggregated consumer signal on any market, sector, brand or target — refreshed weekly, set against a named field with a margin of error. A reading you'd otherwise wait weeks and six figures for, ready before the kickoff. We take the temperature; we don't pretend to be the doctor.

The doctor — you

You diagnose and treat

Your framework, your judgment, your recommendation, your client relationship. We hand you the reading your diagnosis stands on — so the engagement is spent on the cure, not on hunting for the data or defending where it came from.

Immediately, not in weeks

Commissioned research runs weeks to months and six figures; a syndicated tracker is a year old. The reading is current and ready before week one — so the engagement starts from evidence, not from a data-gathering phase.

Independent of the client's dashboard

The reading doesn't come from the client's own systems, or from you marking your own homework. It's public, aggregated consumer signal — the unconflicted second opinion a board and an investment committee trust.

You keep authorship

We're the instrument behind the work, never a logo on the client's slide. The study, the diagnosis and the relationship stay yours; co-branding is your call, with recorded authorization.

Start with the engagement in front of you

Win it, read it, or stress-test the deal.

Pick the job: the question you're answering right now, and how the reading answers it — across any sector and geography, on the engagement clock.

Your job right now

“How do I win the pitch — and scope it right?”

Before the first client meeting, know their pain points, the questions to ask, and where to push.

Walk in already knowing the problemThe client's competitive gap and what their customers say, before the kickoff — so you pitch insight, not a credentials deck.
Know what to ask, and where to pushThe pain points the reading already surfaces — so your discovery questions land and the scope is right from day one.
De-risk the kickoffStart the engagement from evidence instead of spending week one rediscovering what the reading already shows.

Win an engagement →

Your job right now

“What's the diagnostic under the study?”

Benchmark a market against real peers, separate product from execution, and read perception — defensibly.

Benchmark against the real peersA named comparison set and a margin of error on every number — so the study holds when the board pushes back.
Product or execution?Separate what's wrong with the offer from what's wrong with the operation — so the diagnosis aims where the problem is.
Perception, by market and segmentHow consumers actually rate the client against the field, city by city and segment by segment.

Take a reading →

Your job right now

“Is the consumer read clean before the decision?”

An independent consumer read on a target, a sector or a portfolio — before the investment or the recommendation.

An unconflicted second opinionA consumer read that doesn't come from the target's own dashboard — the independent check a committee trusts.
Read the target against its fieldCompetitive standing, execution gaps and trajectory, set against the real peer set — before the investment.
Spot the red flags earlyWhere consumer standing is slipping, saturating or migrating to a challenger, before it shows up in the financials.

Read the deal →

Ask Realytics

Ask the question. Get the reading — before the kickoff.

Every question you'd put to a junior team or a research vendor — answered from independent consumer signal, with the basis shown, in the format the engagement needs. Including a deck under your name.

Ask about any market, sector or target

Ask Realytics →

Ask in plain language about any market, sector or target. Get the reading ready before the kickoff — as a chart for the call, a written study for the engagement, or a deck under your name.

A Chart, In Chat A Written Study A Deck Under Your Name

What you can ask

The whole catalogue, pointed at the engagement.

No narrow "consultancy tool" — the same reads that serve operators, FMCG brands, property funds and ministries, pointed at whichever client, sector, market or target the engagement is on. Pick the job.

Win the engagement

Walk into the pitch and the first client meeting already knowing their market.

Pitch on insight

Lead with the problem, not the credentials

Competitive perception by attribute — the client's own customers against the field — so the pitch opens with the problem you've already found, not a capabilities deck.

The questions to ask

Walk in knowing where to push

The pain points the reading already surfaces, so your discovery is sharp, your questions land, and the scope is right from day one.

Before the kickoff

Evidence ready in days, not weeks

A reading ready before week one — not the weeks a commissioned study takes — so the engagement starts on diagnosis, not on data-gathering.

Take the reading

The diagnostic under the benchmark, the transformation, the strategy.

Benchmark

Set the client against its real peers

Performance and perception against a named comparison set, with a margin of error on every number — the defensible base a board diagnosis stands on.

Execution vs product

Find what's actually broken

Separate the offer problem from the operation problem, so the diagnosis and the roadmap aim where the gap is — not where the client assumes it is.

Perception by market & segment

Read where the client lands differently

How consumers rate the client city by city and segment by segment, so the strategy concentrates where the gap to the field is widest.

Size the move

Where to enter, where the whitespace is, what the demand will bear.

Rank the markets

Order the entry by real demand

Candidate markets ranked by real consumer demand against the supply serving them — the evidence under an entry, expansion or rationalisation recommendation.

Find the whitespace

Point at the opening

The catchments and occasions where demand out-runs the supply serving it, so the recommendation aims at the gap rather than the crowd.

Price & value perception

What the market will accept

Consumer price and value perception, so the pricing recommendation rests on what consumers actually signal.

The deal read

An independent consumer read on a target, a sector or a portfolio — before the decision.

Unconflicted

A second opinion off the target's books

A consumer read that doesn't come from the target's own systems — the independent check an investment committee or a board trusts.

Against the field

Read the target against its peers

Competitive standing, execution gaps and trajectory versus the real peer set, before the investment or the recommendation is made.

Red flags early

See the slip before the financials do

Where consumer standing is slipping, saturating or migrating to a challenger — the early warning that doesn't yet show in the numbers.

The reading under the engagement

Reads a consultancy walks in with, anonymized.

Four consumer reads built alongside advisory, strategy and intelligence firms — anonymized, engagement-ready. Each is a different engagement type: benchmark, market entry, diligence, transformation. In each one, Realytics takes the temperature — the firm makes the diagnosis.

A global strategy consultancy × a European F&B client · named European field

The coffee heartland lost its own category to its neighbour.

France Overtook Italy In 2022 +128% Stores, Falling Score Demand Sits In Poland

A strategy firm needed a defensible European coffee benchmark for an F&B client and asked the obvious question: where does the category sit best? The instinct says the espresso heartland. The reading says the opposite — and it's moving. In 2020, Italy outscored France on store-weighted satisfaction. By 2025, France leads Italy by about eight points. Italy's score fell as it nearly doubled its store count at stable prices. Meanwhile France, which captured the satisfaction lead, also runs more than twice Italy's consumer footfall per store — the crossover is demand, not just reputation. The live demand density sits furthest ahead in Poland, where footfall per store runs roughly 2.6 times Italy's. The centre of gravity moved before the client would have seen it.

The reading

The instinct — the heartland leads

You'd bet on Italy

Italy and Spain are where the coffee ritual was perfected. Any European benchmark, unexamined, assumes they sit at the top — and would never reach for France or Poland as the leaders.

The signal — a sustained crossover, satisfaction and demand

France overtook Italy in 2022 — on satisfaction and on footfall per store

In 2020 Italy (85.0) led France (80.7) by more than four points. France crossed above Italy in Q2 2022 and has held the lead by roughly eight to nine points every quarter since — France at 84.3 by 2025, Italy at 76.2. Italy's score fell while it added more than 9,900 stores; average spend held flat at roughly 12–13 euro; footfall per store didn't move. It is not a price story. It is an over-expansion story — and France, which captured the satisfaction lead, now draws more than twice Italy's consumer demand per store (13.8 vs 6.6). The reputation crossover and the demand crossover are the same event.

By the numbers

~12pt

Italy-to-France leadership flip, 2020→2025 — the heartland fell as it scaled

76.2

Italy satisfaction, 2025 — down 8.8pt from 2020

+128%

Italy store count, same window — volume up, score down

2.1×

France consumer traffic per store vs Italy

2.6×

Poland consumer traffic per store vs Italy

The diagnosis

The category's centre of gravity already moved — read the trajectory, not the reputation, before you enter or underwrite.

A global strategy consultancy × a European challenger brand

The biggest market is the thinnest. The one you'd skip pulls 3.5x the demand — and its incumbents aren't satisfying it.

20-Market Field 3.5x Demand-Per-Venue Spread High Demand, Underdelivering Incumbents

A strategy firm had to tell a challenger brand which European market to enter first. The size-first screen pointed at the biggest ones. We read consumer demand the way consumers express it — footfall per venue, against the supply already serving it — across a 20-market field. The instinct inverts: the two largest estates carry the lowest demand per venue, one of them actively shrinking. The market a size-first screen skips pulls 3.5x as much consumer demand per venue, still rising, on a growing estate. But not every high-demand opening is the same opening. The whitespace isn't just where demand outruns supply — it's where demand outruns supply and the incumbents already there aren't satisfying it.

The reading

The assumption

Enter the largest markets

The size-first screen ranks markets by venue count and backs the broadest estates — the markets where the category is most established. It reads large as safe. It doesn't read whether that supply already has the consumers covered, or whether those consumers are satisfied with what they're getting.

The signal

The biggest estates are the most over-supplied — and high-demand markets aren't all the same opening

Demand-per-venue across the 20-market field runs 3.5x from top to bottom — and runs opposite to estate size. The two largest markets sit at the very bottom on consumer demand per venue; one is contracting (169 venues opened vs 263 closed). Among the high-demand markets, the read splits further: some are busy and well-served by incumbents; others carry the same high consumer pull but lower incumbent satisfaction — the markets where consumers are already telling you the supply there isn't good enough. Those are two different kinds of opening.

By the numbers

3.5×

demand per venue, top to bottom — 20 European markets, size-first instinct inverts

–94

net venues in the largest market — estate shrinking

+25

net venues in the overlooked market — growing into unmet demand

The diagnosis

Entry sized on real consumer demand per unit of supply — not estate headcount, not a panel. The firm wrote the strategy; we took the temperature — enter where demand outruns the supply serving it, and where that supply is already leaving consumers wanting more. That is a gap that defends itself: incumbents who are already underdelivering have the least to throw at a well-positioned challenger.

A financial-intelligence partner × a global sportswear brand

Still loved — but a quarter of the doors now carry the markdown half of the brand.

61% Of Footfall, Off-Price ~18pt Poorer Catchments 1.6× The Rival's Tilt

An intelligence partner needed an unconflicted read on a global brand's turnaround. The product still pulls — advocacy leads the field, value beats the nearest rival. But 24% of the doors now carry 61% of the footfall, through off-price formats, in catchments roughly 18 purchasing-power points poorer than the full-price estate — around 1.6× the off-price concentration of the nearest rival in the same category. The blended satisfaction score a CIM shows hides the real diligence question: is this still a premium brand, or already a markdown one? The mix answered it before the margin line will.

The reading

Demand & value — intact

The brand is still wanted

Consumer advocacy leads the field and value perception reads 76 against the nearest rival's 70. The product pull is real — and that's the starting concession any credible diligence read has to make.

Channel mix — the structural drift

A quarter of the doors, most of the footfall

61% of captured footfall runs through off-price formats on only 24% of the estate, in catchments ~18 purchasing-power points poorer than the full-price network. The nearest rival in the same category runs its off-price at 37% of footfall. This brand runs it at nearly 1.6× that rate — and the discount channel's consumer opinion sits 4 points below the full-price estate, with the Clearance format at the floor of the whole network.

By the numbers

1.6×

off-price footfall tilt vs the nearest category rival

61%

of footfall through off-price, on 24% of doors

~18pt

purchasing-power gap, off-price vs full-price catchments

−4pt

consumer opinions, discount channel vs full-price estate

The diagnosis

An independent read the client can't wave away — their own customers, against the field, at scale. Premium brand or markdown brand? The mix already answered — before the margin line does. Realytics takes the temperature; the firm makes the diagnosis.

A strategy consultancy × a retail bank

The biggest branch estate — and the only bank its young customers don't like.

Largest Estate, Lowest Rated Loses The Young By 13 Points The Generational Franchise To Lose

A strategy firm needed to frame a transformation for the market's largest retail bank. The obvious read is the famous one: warm branches, a fee-and-transparency complaint the whole sector shares. The non-obvious one is generational. The bank reads last on consumer opinion across the field — and worst of all with younger customers, a gap of 13 points versus its own older cohorts. The one bank pulling ahead is the only one in the field whose younger customers rate it higher than its older ones. The fee gap is sector-wide. The generational franchise is the bank's alone to lose — and that sets the order of the fix.

The reading

The strength — defend it

People and reach lead

The largest branch estate in the market, #1 by count. The human and branch experience — staff warmth, in-person service — is the asset the transformation protects. Older cohorts score it higher, confirming the real estate earns its keep with the customers it already holds.

The gap — fix it first

Last on opinion. Losing the young hardest.

Largest estate, lowest consumer opinion share in the field — and a 13-point gap between how younger and older customers read it. The only bank closing the field is the only one with the sign reversed: younger customers rate it higher than older ones (+4 points). On attentive service — the most-discussed dimension in the sector — the bank reads 24% positive vs 45% at the bank pulling ahead. Fees are a sector-wide problem. The generational franchise is not.

By the numbers

−13pt

generational opinion gap — youngest cohort vs oldest, widest in the field

~22pt

sector opinion spread — this bank last, leader first

+4pt

field leader's younger-vs-older gap — the only bank running positive

−21pt

attentive-service gap to the leader — most-discussed dimension

The diagnosis

Defend the branch warmth. On attentive service and responsiveness — the two dimensions the sector's consumer base discusses most — the gap to the field leader is the largest and the most consistent across cohorts. Rebuild those before the sector-wide fee complaint compounds a problem only this bank has. The firm set the transformation; we took the temperature.

The reading behind every answer

Every market, every sector, every target.

One current view of the consumer world — traffic, opinions, prices and price perception — matched onto every business in every consumer-facing category, refreshed weekly and benchmarked against a named field. The breadth and the speed an engagement runs on.

288M

businesses mapped — any client, any target, any rival on its field.

11.5B+

consumer signals across commerce

3,313

categories — every consumer-facing sector

252

countries & territories

630K+

brands resolved across markets

Weeklyrefreshed, since 2020 — ready before the kickoff, never a year-stale panel

Named fieldevery read set against a declared comparison set, with a margin of error

Co-brandedreports & 16:9 decks under your name, with recorded authorization

Public business information and aggregated, anonymous consumer signal — never personal data, GDPR and CCPA compliant, with role-based access and an audit trail on every answer. See the data coverage →

Enterprise plans

Priced per seat. Powered by credits.

Every plan includes a monthly pool of analysis credits — spend them on questions, reports and multi-market comparisons, and add more as you go.

Professional

$417/mo

100,000 credits / mo

1 market
Cross-industry data, no limits
Up to 2 years of history
Data to last month
Reports & decks, on-brand

Get started

Scale

$842/mo

200,000 credits / mo

Everything in Professional
Up to 5 markets
Up to 4 years of history
Data to last week
Onboarding & training

Get started

Premier

$2,117/mo

500,000 credits / mo

Everything in Scale
Up to 15 markets
6 years of history
Connect via MCP & API
Priority support & success manager

Get started

Enterprise

Custom scale, for teams of 10+.

Everything in Premier, plus global coverage, transactional data, team-pooled credits, custom data scopes and volume credit pricing — with the procurement, security and MSA support large rollouts need.

Annual Commitment Required Transactional Data Team-Pooled Credits Global, Unlimited Markets Hands-On Onboarding And Rollout

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Compare plans

Compare enterprise plans

Compare plans	Professional$417 /mo	Most popularScale$842 /mo	Premier$2,117 /mo	EnterpriseLet's talk
Credits
Monthly credits (per seat)	100,000	From 200,000	From 500,000	Custom
Team-pooled credits	—	—	—	✓
Seats	Per seat	Per seat	Per seat	10+ users
Markets & data
Markets covered	1 market	Up to 5	Up to 15	Global, unlimited
Compare global markets	—	—	—	✓
Cross-industry data, no limits	✓	✓	✓	✓
Data recency	Up to last month	Up to last week	Up to last week	Up to last week
History depth	2 years	4 years	6 years	6 years
Transactional data	—	—	—	✓
Platform & support
Reports & decks (on-brand)	✓	✓	✓	✓
Connect via MCP	—	—	✓	✓
Training to onboard your team	Self-serve	Guided	Guided	Hands-on
Priority support	—	—	✓	✓
Dedicated success manager	—	—	✓	✓
Commercial
Billing	Monthly	Monthly	Monthly	Annual commitment
	Get started	Get started	Get started	Book a demo

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Take the reading before your next pitch or kickoff.

A 30-minute working session on a live client, market or target — the reading you'd build the diagnosis on, ready before week one, and the answer back as a chart, a written study and a deck under your name. We take the temperature; you make the diagnosis.

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