Consumer & market intelligence · POS Platforms

Your POS runs the register. Give merchants the market around it.

Embed Realytics and every merchant you serve sees their whole market — competitors, demand, what customers say, where they're priced wrong — white-labelled inside the product you already sell them. White-label means it ships inside your product, under your brand, via API: you don't build a data team, and you don't put someone else's logo in your app. Merchants who can see their market have a reason to act, and a reason to stay with you — so yours becomes the POS they won't switch.

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Best Retail Insights Solution · VIP Awards – 2026

The blind spot

Your POS sees inside the register. It can't see the street the merchant competes on.

Sales, items, tenders — your platform reads everything that happens at the counter. But the reason a merchant wins or loses is mostly outside it: the competitor down the block, the customer drifting away, what people say about them. (Used here for POS, integrated-POS and merchant-services platforms alike — ISOs and card-acquirers included.)

Your POS data

What happened at the counter.

Transactions, tickets and tenders inside one merchant's four walls. Nothing on the rivals taking their crowd, the market shifting around them, or the merchants about to churn.

Realytics

The market around every merchant.

Each merchant's competitors, the local consumer, the demand they're missing, and what customers actually say — ready to embed in your product, or to power how you win and keep merchants.

The market you can't show them

Merchants are flying blind on their own block. The platform that shows them the street outside the register becomes the one they can't do without.

The merchants quietly slipping

Declining traffic and souring sentiment show up off-platform first, long before they show up as a cancelled subscription.

The merchants you're not winning

The owner-operated venues with the volume to matter, findable by need, with a pitch built from what their own customers say.

Why Realytics

Every POS shows a merchant their own sales. Realytics shows them the market — so yours is the one they keep.

Embed the view your merchants are missing, win the ones worth winning with proof, and partner on data so both sides see more. One consumer-intelligence layer, embedded under your brand — not a data business you have to build.

What you can do

One layer. Embed it, grow on it, partner on it.

The same market view your merchants can't see — turned into a feature they rely on, a way to win the next account, and a data partnership that sharpens both sides.

Embed a value-add merchants rely on

Without building a data team yourself — you embed the layer; we keep it matched and refreshed.

White-label

Put "your block" inside your POS

A merchant-facing view of their competitors, their market, what customers say and where they're priced wrong — white-labelled in your product, under your brand, via API. The thing no flat terminal offers.

Right competitor set

Show each merchant the rivals actually competing

Not the assumed ones, the rivals actually competing for their order — venue matching independently validated against public ground truth, so the comparison is the real local set.

Benchmarks

Show merchants how they really compare

Blend their own numbers with the market to show where they sit against the local set — check size, traffic, satisfaction — and what to do about it.

Keep them opening your app

Timely nudges and pricing guidance that turn the value-add into a habit.

Alerts

Nudge them when their block moves

A competitor opens nearby, prices shift, or sentiment slips — a timely, useful alert that keeps merchants opening your app.

Pricing & menu

Tell them where they're priced wrong

Where a merchant sits above or below the rivals actually competing for the order, by category — guidance they can act on today, drawn from public priced menus.

Example — what a merchant sees

Inside your app, under your brand.

An example of the white-label view a merchant opens inside your POS — built from the same anonymized merchant as the casefile below, so the figures are consistent. This pictures what the embedded product does; it is not a delivered client artifact.

Your POS · merchant view

Your block this quarter — 3 of your closest competitors gained share; one new rival opened 240m away. Your check size sits below the local set for the same orders. The crowd you draw skews younger than the street average and expects contactless and split-bill.

94% satisfaction — the issue customers raise most is payment at the table, not the food.

Market intelligence, quietly powered by Realytics — shipped inside your product, under your brand.

Embed Realytics

The value-add that makes your POS the one they keep.

Give every merchant their whole market — competitors, demand, what customers say, where they're priced wrong — inside your POS, white-labelled under your brand. Merchants who can see their market have a reason to act and a reason to stay, and a platform that shows it stands apart from every flat terminal. Embed via API, or ship it as a paid tier and open a new line of revenue — without building a data team yourself.

Let's build it

Talk to our team

Grow your merchant base

Target the merchants worth winning, and open with proof.

Acquisition

Target the merchants worth winning

Owner-operated venues with real volume, where the owner controls the decision — ranked by demand and clustered by neighbourhood so a rep runs a full day of meetings.

The pitch

Open with what their customers say

Lead every conversation with a real, specific read on the merchant — the friction their consumer opinions name, the demographic they serve — not a generic terminal spiel.

Keep the base you have

Catch churn before the cancellation, and land the next tier.

Retention

Catch churn before the cancellation

Spot merchants whose traffic or satisfaction is slipping off-platform, and reach them with help while there's still a relationship to save.

Upsell

Land the next tier with proof

Show a merchant the competitor taking their crowd or the pricing gap they're leaving on the table — and the value-add tier that answers it.

You sit on how merchants and their customers actually transact. We hold the market and consumer signal around them. This is not a promise — it is a shipped pattern: we already deliver our layer into a partner's own product via bulk Parquet/JSON to your storage, an on-demand API, stable join keys, and weekly diffs, under a commercial agreement and NDA. Bring yours anonymized and indexed, and the two together read sharper than either alone.

What you bring

How people transact

Anonymized, indexed signals — basket composition, check size, retention, repeat behaviour, payment mix — never personal data. (We bring the market; you bring what the register sees — we don't.)

What we bring

The market around it

Competitors, demand, foot traffic, demographics, what consumers say, and a structured per-outlet payments field (cards / NFC / cash) plus priced menus — across 288M outlets and 252 countries.

What both get

Sharper than either alone

Benchmarks merchants trust, models validated against the real market, and a value-add that gets better for everyone you serve.

The honest analogue

A platform on aggregate data alone decides on a misleading average

A global grocery banner read 72.7% satisfaction nationally (top of nine) — but 60.8% in London, nearly 12 points lower; the local truth the aggregate hid. The same pattern applies to a POS deciding from its own four walls.

Asked Realytics · POS casefile

The register said healthy. The merchant was already leaving.

Consumer opinions sour first, then footfall dips, and only last does the revenue line move. One London foodservice book — 53% of merchants already losing consumer traffic before it reached their transaction data.

Flat-fee POS · London foodservice

The merchant the register says is fine — and is already leaving.

Sentiment sours first 53% losing footfall Before it hits the till

A POS sees a merchant as a healthy revenue line right up to the day they cancel. But churn shows up outside the register first — and in order. We read consumer opinions and footfall across a London foodservice book: 53% of merchants were already losing consumer traffic before that loss reached the transaction line. Among those whose customers had already started souring, 40% still had flat-or-rising footfall — the till looked perfectly fine. The alarm rings in what customers say, then in who shows up, and only last in the revenue a POS can see.

The signal sequence

What the POS sees

Revenue steady — no reason to act

The transaction line is still healthy. The platform has no internal signal to trigger a retention conversation, and none will come — until the merchant cancels.

What Realytics sees first

Sentiment souring, footfall next, till last

Consumer opinions turn before footfall. Footfall falls before revenue. Among merchants whose customer sentiment was already souring, 40% still had flat-or-rising footfall — the warning was live weeks before the register showed anything.

The at-risk pool

53%

London merchants losing consumer traffic — the churn the POS sees last

40%

opinions souring, footfall still flat — the till looked fine

12,248

London foodservice closures, Q1 2026

40–49%

payment consumer opinions that are negative

The retention conversation writes itself: the merchant's customers are already complaining about payment friction — nearly half of all payment-related consumer opinions are negative. Surface that signal, name the fix, and the embed value is the proof. Every line drawn from what the merchant's own consumers are saying, before the revenue line moves.

Coverage & data

The data behind every answer.

Every merchant and the market around them — competitors, demand, what customers say, and what they pay. Matched, refreshed weekly, independently validated, and ready to embed. Figures kept conservative against the source sheet.

288M

outlets mapped — every merchant, and the market they compete in.

1.5B+

consumer profiles, behind demand & benchmarks

11.5B+

consumer signals — what customers say, by merchant

350M+

menu items, priced and refreshed weekly

252

countries & territories

Weeklyrefreshed, since 2020

0.94correlation with Technomic foodservice data

API & data feedswith QA & an SLA

Embed via API, or take it as data feeds — with QA and an SLA. Aggregated, indexed consumer signal, never personal data, GDPR and CCPA compliant. Start with a pilot on a few of your markets, then scale. See the data coverage →

Talk to our team

Make your POS the one merchants won't switch.

A working session on your real merchants and markets — what to embed, the merchants to win, and how a data partnership would work. Then a pilot, then scale.

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