Win your regulars back from the door that took them.
Know who went quiet, which door on your street has them now, and the move that brings them back.
Ask the question you’re sitting on.
Type it the way you’d say it. Back comes the answer, and the move to make.
What owners ask
Sample a salon on one street
My regulars stopped coming. Did they stop, or did they switch?
The street kept the customers. One door lost them.
This door’s visits fell 63.5%; the rest of the street rose 30.9%.
Call the regulars by name before the habit sets.
Win them back while they still remember the door.
My score looks fine, so why has it gone quiet?
The street’s total rose while most doors on it fell.
The rest of the street rose 30.9%; 21 of 38 doors still fell.
Watch the visits, not the score.
Catch the drift while the names are still warm.
Where did the ones who left actually go?
The gains landed on three doors, not across the street.
One door’s visits grew 3.5×; the next two more than tripled.
See what the door that took them changed, and match it.
Answer the door that is holding the customers.
The place down the road is busy and we are not.
The trade moved to a door on the same street, not away.
This door holds 15% of the street’s visits; another door holds 29%.
Match the one thing that door is praised for.
Take back the trade the near door is holding.
I’m about to send an offer to my whole list.
The loss sat on some doors, not on the street.
13 of 38 doors fell by 30% or more; 17 of 38 rose.
Put the offer where the drift is. The rest of the list can wait.
Spend the discount where it wins someone back.
Win back the ones who switched doors.
When a door goes quiet, the trade lands close by.
| Share of all visits on the street | ||||
|---|---|---|---|---|
| The doors | The year before | The last year | Their own visits, up or down | The change, drawn |
| The door that was the biggest | 40% | 15% | −63.5% | |
| The rest of the street | 60% | 85% | +30.9% | |
| Three doors that took the trade | 10% | 40% | +258.7% | |
| The other 34 doors | 50% | 45% | −16.0% | |
| The whole street | all | all | −6.5% | |
Swipe the rows for the change ⇢
21 of 38 doors fell17 of 38 rose
Share is a group’s slice of the street. Up or down is its own visits, year on year.
The customers stayed on the street. They changed door.
Catch the drift a steady score hides.
Your score can sit still while your customers move.
See the visits drop before the score does, and you still have the month to act.
Win them back from the door they chose.
Customers rarely go far. The door holding them is one you can see from your own.
Match the one thing that door is praised for; the walk back is short.
Weekly refreshed, since 2020
Win the regulars back.
Why did the same few doors take the trade? Say where you trade. Your first insight names which doors around you gained and which lost.