Expansion: open on the growing block.
Site selection, one block at a time. Know which block is growing and which is going quiet, how the businesses there are doing, and the odds you are signing up to.
Ask the question you’re sitting on.
Type it the way you’d say it. Back comes the answer, and the move to make.
What owners ask
Sample two blocks in one city
I’ve got two sites and a week to choose.
One block has the doors; the other has the demand.
Visits on the safe-looking block fell 6.7%; on the other they rose 47.3%.
Walk the growing block before the deal closes.
Sign the block that is still growing.
The rent is cheaper here. Should that worry me?
The cheaper block has lost more of its doors.
47% of the doors ever seen there are closed for good; 34% on the other.
Price the risk into the term.
Weigh the odds against the length of the term.
The agent says the block is busy. It looks busy to me too.
The block with more doors drew fewer visits.
19 doors trade on one block and 14 on the other — and demand is rising only on the 14.
Ask what is filling, not what is full.
See the block the agent’s pitch leaves out.
What could I charge over there?
Customers there already pay more than on the safe-looking block.
Spending per visit on the growing block runs about 10% above the other.
Set the opening prices to that block’s own range.
Open at the price the street already pays.
Everyone on that block seems to be doing fine.
A good score on a shrinking block is still a shrinking block.
The safe-looking block scores 79.7% for satisfaction against the city’s 78.2%; the growing block 74.4%.
Take the block with the demand and bring the service.
Open where demand is and win on service.
I need a block that wants what I cook.
The growing block serves plenty of coffee and little breakfast.
Breakfast dishes are on 22% of the growing block’s menus and 41% of the other’s.
Lead the menu with breakfast on the growing block.
Open with the dish the block lacks.
Score both blocks before you choose one.
Six rows, both blocks measured the same way, every bar from zero.
One block has more doors and the better score. The other has the visits, and more doors gone for good.
Know the odds the address hands you.
Two sets of streets in one city, the same trade — and the odds move with the address.
The block sets the odds you play, and the odds are knowable before you sign.
Walk only the blocks worth walking.
Every block around you, measured on the same rows, so the shortlist is made before the first viewing is booked.
Sample
The safe-looking block sits at the shrinking end; the growing block tops the scale.
Weekly refreshed, since 2020
Win the next block.
Why is the busier-looking block the block going quiet? Name two addresses. Your first scorecard includes both blocks.