Win your share of the street.
Know whether your visits moved with the street or against it, which door took the difference, and the move that wins it back.
Ask the question you’re sitting on.
Type it the way you’d say it. Back comes the answer, and the move to make.
What owners ask
Sample a café on one street
My visits fell this month. Is it me, or the whole street?
The fall was this door’s own.
Its visits fell 31%; the doors around it held.
Hold the budget. Fix what changed at the door.
This month, fix the door, not the market.
Is my share of this block growing or shrinking?
The block sat flat. This door grew inside it.
This door is up 9%; the block moved under 2%.
Push the hours the gain came from.
Grow on a street that isn’t growing.
I’m about to cut the evening shift.
The street trades on after this door shuts.
From seven to nine the street runs at 60–71% of its busiest hour; this door shuts at seven.
Keep the evening shift, and stay open an hour later.
Keep the shift, keep the customers.
I can’t tell which rival is taking them.
Customers also visit a door further down.
That door shares 15.7% of its customers; the nearest shares 10.3%.
Price and staff against the far door, not the near one.
Compete with the rival that is actually taking them.
A new door opened across the street.
The new door grew the block.
The block grew; this door’s share of it held at 21%.
Open longer to cover the hours the new door is busy.
Take the traffic it brought to the block.
Settle it before you cut anything.
Your visits and the street’s, on one scale from the same baseline. Whichever moved is the one to act on.
of doors that lost a third of their visits stood on a street that held — the range across the districts we measured. Check yours first.
Which way visits moved
The market grew. The typical door didn’t. Both are true.
Take your share of the block.
When the block sits flat, one door on it is still growing. See whether it’s yours.
Change in visits, five doors on one block
Sample
The block held flat. See whether you took share.
Compete with the rival actually taking them.
The rival you watch and the rival your customers also visit are often two different doors.
Keep the shift that pays, cut the hour that’s gone quiet.
The shift you are about to cut, against the street’s own day — hour by hour.
Sample
The street trades on to nine. This door shut at seven.
Visits, hour by hour.
Swipe for the evening hours ⇢
Hold the shift the street still trades; cut the hour it doesn’t. Save the wage on the quiet hour. When the street’s hours move, it shows within days.
Weekly refreshed, since 2020
Win the street you trade on.
Why did a door fall while its street held? Say where you trade. Your first insight includes your street.