Win the case for every place you answer for.
One street or four hundred, one district or a whole market — measured the same way as the places you are compared with, the United States and Columbus included.
How old is the figure everyone is quoting?The same street, measured this week.
Ask the question the meeting will ask you.
Eight things people say, and the answer to each.
What people who answer for a place say
Sample one city and the markets around it
Which parts of the city moved, and which way?
The city climbed. Nineteen streets fell behind it.
The city climbed 2.6 points. The nineteen run from 2.2 to 8.2 behind it.
Send the team to the nineteen.
The streets found early enough to act.
Show what it bought.
The street moved ahead of comparable streets.
The street climbed 4.3 points; the streets beside it, 2.1.
Take the comparison into the vote.
Evidence nobody had to take on trust.
Put us beside the markets we compete with.
The five line up — close on one thing, far apart on another.
The five sit within 3.1 points on one everyday category, and 19.4 apart on another.
Set the five side by side before the briefing.
A comparison that holds in the briefing.
What do visitors meet once they are here?
Visitors are warmer than residents on most of it. Colder on two things.
Visitors ahead on 12 everyday categories, behind on 2.
Put the fix where the visitor meets the friction.
The reason a visitor comes back.
Did it work?
The streets that took the money and the streets beside them stopped moving together.
Where it went, streets climbed 3.9 points; where it did not, 2.3.
Put both on the same measure in the evaluation.
A comparison group, already measured.
How confident are we in this number?
Split the year in two and the ranking holds.
23 of the 27 hold their place. The typical street moves 2.4 points.
Answer it before the meeting does.
A ranking that survives the meeting.
Why these places first?
The order holds because every place was measured the same way.
The top 12 places sit 4.8 points behind the region; the next 12 run level.
Put the twelve first, and take the order into the meeting.
An order that can be defended, place by place.
When did this start?
It moved in one quarter. The other markets held over the same quarters.
Down 4.9 points in a quarter; the markets beside it within 2.2.
Date it before the paper goes out.
The cause narrowed to one quarter.
Set your place beside the places it is compared with.
Ten markets, seven everyday categories, measured the same way. The same measure runs in 195 countries.
A place has one ranking for each thing people buy.
Find the street that fell while the city rose.
Five cities in five markets, and every one rose. In each of them, streets fell.
Five cities’ streets, this year against last
Points: the share of consumer opinions about a street’s businesses that is positiveThe city's number and its streets are not the same answer.
Answer the question about the number before it is asked.
Cut the year in half and rank the streets twice. Nearly nine in ten come back the same.
One city's streets, ranked twice from two halves of one year
A ranking that holds when you measure it twice is one you can defend.
Hold one measure, whether you answer for a street or a market.
More than one team answers for the same street, and it arrives at one meeting as different numbers each time. One set of numbers ends that, and this is what each role takes from it.
Whether the street moved with every street, or against them.
- Every business trading on the street, and what its consumers meet.
- The same street beside comparable streets.
- Where it sat before the last round, and where it sits now.
What the city's own number is hiding.
- Every street of the city, in one order.
- What consumers meet on each of them, category by category.
- Which streets moved against the city, and which way.
An order that holds when the next round follows it.
- Every place in it, measured the same way, ranked.
- The same order taken from each half of one year.
- Which places are moving, and which way, each week.
One method under every market you are compared with.
- The everyday categories the market leads on, and the ones it trails.
- Every market in the same window, from one record.
- The quarter a category moved, and whether comparable markets moved with it.
What the visitor met, apart from what the resident met.
- Visitors and residents, category by category, in one window.
- The categories where the visit falls behind the residents' own.
- Every district and street of the destination, in one order.
Whether it worked, against the places it never reached.
- The places the money went to, and the places it did not.
- The same measure for both, from before the programme started.
- What changed on each street since, category by category.
What eating out puts on the plate, and what it costs.
- The price of eating out: the same dish at the same venue, month by month.
- Calories, alcohol and allergens in the dishes a market serves, including the allergens a menu leaves unwritten.
- The districts where dishes a diet allows are hard to find.
The scope changes with your role. The measure under it does not.
Separate what visitors meet from what residents meet.
Every visitor carries the standard of home. On most categories the visitor is warmer than the resident. The few where visitors are colder are the ones to fix first.
One market: how visitors rate each category, compared with residents
Each gap is a category, and the widest names what to take first.
Date a fall, and hold it against the markets you are compared with.
One everyday category, six markets, the same twelve quarters.
One market fell all at once. Another slid a little every quarter.
Points of positive consumer opinion. The line across each row is where that market started. The other four markets ended higher than these two.A sudden fall and a slow slide are different problems.
Take the same measure down to a district or a street.
Weekly refreshed, since 2020
Rank the places you answer for.
Why does a market lead on some categories and trail on others? Leave your email and we send the ranking — every place in one order, measured this week.
Built from public business information and aggregated, anonymous consumer signal — never personal data.