Put your menu behind the item that wins.
Know which items are in demand, how each scores and prices against the same item on the street, and what to do.
Ask the question you’re sitting on.
Type it the way you’d say it. Back comes the answer, and the move.
What owners ask
Sample one restaurant on one street
Half the menu barely moves. What do I cut?
One item does most of the work here.
Pizza is the busiest item, praised 83.6% against the street’s 76.7%.
Build the menu around the item that already wins.
Cut from the list, not from memory.
This dish gets complaints, but so does everyone’s.
Some items are this door’s to fix; some are the street’s.
Meat scored 54.8% here against 60.3% on the street; fries 70.9% against 58.3%.
Fix what is weaker here. Sell what is stronger.
Put the kitchen on the item that is yours to fix.
We’re proud of the new dish. Nobody mentions it.
An item can score well and still sit quiet.
Cocktails scored 93.1%; pizza 83.6% on 4× the demand.
Give the busiest items the best spot on the menu.
Push the item that pulls people in.
Portions keep coming up. Is that fair?
The complaint is this door’s; the praise is its edge.
Portions 78.2% here against 85.9%; wings 82.3% against 69.4%.
Fix the portions. Sell the wings harder.
Argue with the two items that matter.
My best seller is my cheapest item. Am I leaving money on the table?
The item that wins is the one priced under the street.
Pizza is praised 83.6% against the street’s 76.7%, and priced 9% under it.
Take that item’s price up toward the street.
Charge what the item already earns.
Decide each item with the street beside it.
Eighteen items, praised and priced against the street, one rule applied the same way. The busiest item sets demand at 100.
Sample
| Itemon the menu | Demandtop item = 100 | Praisedthe positive share | The streetsame item, nearby | Gappoints, praised − the street | Price vs streetthis item’s price | What to dofrom the praise columns |
|---|---|---|---|---|---|---|
| 01Pizza | 100 | 83.6% | 76.7% | +6.9 | −9% | Keep |
| 02Burger | 91 | 74.2% | 73.3% | +0.9 | at the street | Rework |
| 03Chicken | 88 | 75.3% | 70.7% | +4.6 | −3% | Rework |
| 04Fries | 52 | 70.9% | 58.3% | +12.6 | −6% | Rework |
| 05Sushi | 38 | 90.6% | 87.1% | +3.5 | +4% | Keep |
| 06Tacos | 33 | 84.6% | 81.4% | +3.2 | at the street | Keep |
| 07Brisket | 32 | 72.8% | 70.3% | +2.5 | +5% | Rework |
| 08Beef | 27 | 74.8% | 75.3% | −0.5 | at the street | Rework |
| 09Shrimp | 27 | 72.8% | 70.0% | +2.8 | −4% | Rework |
| 10Brunch | 26 | 86.4% | 88.2% | −1.8 | −3% | Keep |
| 11Breakfast | 26 | 87.0% | 85.0% | +2.0 | at the street | Keep |
| 12Meat | 26 | 54.8% | 60.3% | −5.5 | +7% | Cut / fix |
| 13Cocktails | 24 | 93.1% | 93.3% | −0.2 | −5% | Keep |
| 14Coffee | 24 | 76.4% | 71.3% | +5.1 | −7% | Rework |
| 15Wine | 23 | 87.3% | 83.4% | +3.9 | −6% | Keep |
| 16Portions | 23 | 78.2% | 85.9% | −7.7 | +6% | Cut / fix |
| 17Dishes | 22 | 93.2% | 90.9% | +2.3 | +3% | Keep |
| 18Fish | 22 | 81.2% | 71.7% | +9.5 | −4% | Keep |
The same list runs for a salon’s services or a store’s shelves.
Price each dish against the same dish nearby.
Each item is matched to the same dish, at the same size, on the menus around you. In a sample of look-alike menu entries, six in seven were different dishes, and about one true match in five was the same dish in another size.
Sample
One pizzeria’s margherita sits in the top tenth of prices for its area; the same dish, the same size.
Which categories to add, trim or reprice
A price is high or low only next to the same dish.
Just ask Realytics “Is my margherita priced high for my area?”
Fix the item that is yours to fix.
An item can be low here and low everywhere. The gap to the street says which is yours.
Fries do better here than on the street. Meat and portions trail it, and that gap is this door’s own.
Sell the items that beat the street.
Some items beat the same item around them. Those go in the window.
All three are praised twelve points or more above the street.
Weekly refreshed, since 2020
Win the order, item by item.
Why do some items beat the street while others trail it? Say what you sell and where. Your first insight says what to do with every item.