Charge what the street already pays.
Know the price your street’s customers call worth it, which rivals moved theirs, how far yours can move, and the monthly gain.
+$1,159 a month — what the move is worth
Ask the question you’re sitting on.
Type it the way you’d say it. Back comes the answer, and the move.
What owners ask
Sample a nail salon on one street
My costs went up. Can I put my prices up?
The price list sat under what the street already pays.
At $29 the door gains $1,159 a month and about 4 in 100 stop coming.
Print the new board and hold it four weeks.
Charge what the street was already paying.
If I put the price up, how many walk?
The last step up costs more than it earns.
At $29 about 4 in 100 stop coming; at $31 about 9 in 100.
Stop at the top of the band.
Keep the customers that last step would cost.
Everyone around me is running deals. Do I have to?
The deal is the price topic customers already like.
Discount talk runs 72% positive for salons and 65% for coffee shops; the price itself, 71% and 42%.
Put the deal where the price gets the lowest marks.
Discount where it wins the most goodwill.
People say we’re pricey. Is it the price or what they got?
Some industries get lower marks on worth than others.
54% of salon customers call it worth the money; coffee shops, 33%.
Change what they get before the board — the worth-it score moves first.
Earn the price before it goes on the board.
My prices haven’t moved in two years.
The street moved; the board stayed.
The band that pays today sits at $27–$30.
Reprint the board inside today’s band.
Stop selling at last year’s price.
See what the street pays before you reprice.
Move the price on any price list — a salon’s, a clinic’s — and the street answers.
In the band. Most of the block charges more.
The right price is $29. The most money sits at $31, but it costs customers.
Move your price when the street’s spending moves.
Eight quarters of spending per visit, and what customers said.
When spending rises and customers get happier with it, your prices have room; when it falls, hold.
Just ask Realytics “Is spending per visit rising or falling on my street?”
See who moved before you decide whether to.
On one street the typical coffee shop’s spending per visit moved +8%. Across the city it moved +1%.
A street can move while the city around it holds still.
See which rivals raised their prices, and who held.
Over the past year, three barbecue restaurants near one restaurant raised their prices. Its prices haven’t moved.
Next to theirs, this restaurant’s prices sit about 5% lower than a year ago.
This street moved less than its city. Price against the street.
Just ask Realytics “Which rivals near me raised their prices, and by how much?”
Price where customers already call you good value.
The restaurants that raised hardest started with the best value marks, and spent them.
Price the portion against the same dish nearby.
Every menu’s weights and pieces are counted, so each dish is priced per 100 g, or per piece, against the same dish on the street.
Sample
On the menu, this restaurant’s brisket plate is the dearest on the street. Per 100 g, it is the cheapest.
Per 100 g, the dearest plate on the menu can be the cheapest.
Just ask Realytics “What do venues near me charge for the same dish?”
Price to what customers already call fair.
What customers say when the price comes up.
Positive opinions on each:
The same three answers run for a salon, a store, a clinic, a restaurant.
Weekly refreshed, since 2020
Win the price on your own board.
Why does the most money sit above what customers call fair? Say what you charge and where. Your first insight includes your price band.